2025

Happy

New Year!

Source: Dinda Puspitasari
Source: Mara Wears Stripes

2025

Source: Mara Wears Stripes
Source: LMS

from josh + emily

Source: undefined

see older years here!

Source: Rothy's
Source: Imaginie
Source: Mara Wears Stripes
Source: Mara Wears Stripes

chapters

mar

jan

feb

apr

may

jun

sep

jul

aug

oct

nov

dec

January

the year kicked off on new years day with emily + zizi sprinting down orange grove blvd to watch the rose parade, which was genuinely exciting

in our yearly goals we commit to being a fit fam, and emily starts working out with bella

(fun fact:

meghan trainor’s trainer)

josh and zizi have a cute little outing: she gets a unicorn dress + they sit together in silence at a restoration hardware store

We cement our friendship with zizi’s school bestie, going to vasquez rocks and dinners together

horrific fires take over altadena and malibu…

the smoke becomes unbearable so we escape to mission viejo for the week with zizi + hobbes

Source: CaseCompanyWorld
Source: Macqueza

We find out my best friend from college, ivana, and her family’s home burns down from the fires 💔

Source: Emoji

abraham joins us and we make an ai music game where one person puts in something like “the mighty mighty bosstones of korea” and the other two have to guess the inputs

emily assembles 10+ friends to make ivana + dave’s new apartment into a home in less than 48 hours ❤️

Source: Josie
Source: Otah & Friends

in all of the fire chaos, emily realizes kindergarten applications are past due and scrambles to get those in.

josh cries while touring the school we eventually determine as first choice for zizi

Source: The Pad Project

josh launches internet + warranty services while pretending to be an insurance salesman (leading to creating absurd presentations because regular ones are super boring)

Source: undefined

we hire a new assistant that (once again) doesn’t work out

Source: Gene Darden

josh becomes chief investment officer of “sowin family office” with emily as cfo and chief of stuff (per usual)… trying our hand with pre-ipo investments and more

and we troll the ceo of the company that bought us with a “ask us anything” town hall question that made zero sense and agree to never do that again* because he’s incredibly nice and we are terrible people

Source: Sara

*we are very sorry and will never do it again

the embarrassing question submitted:

“in light of the rapidly evolving macroeconomic landscape and its nuanced implications on our organization’s vertical integration strategy, coupled with the ongoing transformation initiatives around operational agility and customer-centric product innovation, could you elaborate on how leadership intends to synergize cross-functional collaboration—particularly within the context of interdepartmental knowledge transfer mechanisms and resource optimization frameworks—while simultaneously maintaining a scalable yet localized approach to market expansion, all without compromising our commitment to esg principles, stakeholder engagement, and long-term value creation?”

February

Source: Demic

we have a leadership onsite, mostly everyone cries + freaks out (things are not looking good) and we decide to send a team member to bulgaria for the month against everyone’s will

Source: ITP Tires And Wheels

the lead investment banker at the private equity company that acquired us gives josh a bear hug and it is oddly endearing

Source: SRTL
Source: Ann Meow Party
Source: hachi

we attend the

heartsounds gala

with haley, run by our childhood friend samantha

and take haley to toppers pizza and a little hike

josh gets zizi a custom “chicken nugget” sweater

Source: undefined

emily’s mom celebrates her 50th anniversary of coming to america, on a yacht in marina del rey with 100+ friends and family

Source: johnnymodo

we have lunch with business people who we think are our friends but will eventually betray us

Source: I Know What You Did Last Summer

emily has a superbowl + presentation night themed birthday party at jenny + greg’s house in minneapolis (with 4 days of advance notice)

emily also falls flat on her face after jumping for joy

Source: Chappell Roan
Source: Der Wein-Bischoff

haley + emily decide to crash abraham’s solo night in hollywood at daniel donato’s cosmic country concert

Source: Gisou by Negin Mirsalehi

our first toe-dip into pre-ipo investments: spacex and anthropic

Source: Agence Syril Digital
Source: TheRockWFP

we try to convince toppers to open their small pizza chain in pasadena, but they won’t talk to us.

Source: Big Life Journal

zizi asks to get the “gracie abrams” haircut

Source: Make It Mine

and josh + emily get the iconic yellow couch from a cool shop in l.a.

Source: Katie Thierjung / The Uncommon Place

(which would be featured in our short film in 2026)

Source: taxi_brousse

March

zizi gets accepted into our first choice for kindergarten and we’re happy about that!

Source: typobrekkie

josh + abraham (and hobbes) spend some bestie / business time together in the mountains

Source: Breizh Traveller
Source: MEUTE

we randomly meet the “dancing trombone” guy at dinner and he tears up when we pick up his tab

erik + kat get married in hawaii! 🌺

Source: Fashion Over Matter
Source: ShopHQ Official

spend time with mom + andras in hawaii after the wedding festivities

we get an important acquisition holdback reversed (thanks to emily’s expert balance sheet forecasting)*

Source: Tyler Perry's Acrimony

*had no idea what

i was doing

emily + zizi have fun trying out splat art studio for the first time

go to a pickaxe launch event and met dylan, who insisted he was from alabama even though he was clearly from new york

Source: megan lockhart

and hobbes came to emily’s house for the first time to practice kitty-sitting ❤️

Source: Made by Nacho

April

emily + zizi officially kitty sit for hobbes for the first time while josh hangs out in hawaii

we host ariella + fam at the house and its pure chaos with 4 girls

our first home depot trip results in fighting over ketchup on a hot dog

emily makes zizi take a pretend entrance exam to her school she was (already) accepted to

we wait a week before telling zizi she passed the exam and got in!

leadership onsite in marina del rey – things are much better with the team, things are looking up

emily makes a magazine about the trip

started fixing emily’s terrible credit due to mis-managed credit cards from blue kazoo, which is on the rocks

brainjolt smashes all previous records and has the best month in history

and we find out the depths of the betrayal from business “friends” who, in so many words, were sleeping with the enemy. brutal.

May

took zizi to san francisco to see the visitor’s, visit the vogels, and have clam chowder at hog bay island

josh + zizi buy shoes together

emily + zizi go to sacramento and go to the blue house in ladybird

haley, josh, and emily go to the school benefit and are the only people there as a group of 3

emily + haley interview cecilia for a special mother’s day podcast and ask loads of juicy questions

we shop around beverly hills and have a julia robert’s in pretty woman type rude encounter which is funny

kat gives zizi a rainbow dress and zizi asks her if they can get married

zizi becomes obsessed with statues, specifically the benjamin franklin one in glendale

josh goes to kauai by himself but the trip gets cut short to come home for a very sick hobbes

josh himself is in poor health – stomach, feet, everything is falling apart

realize we are weeks away from hitting our goals for the year and try to negotiate for more

we make an offer on a pasadena business center for half the listed amount, and they take us somewhat seriously

zizi graduates from preschool

and we go to our first new school party, make some parent-friends and josh gets asked to hang a pinata for the first time ever

June

July

August

September

October

November

December